Watch Me Build.
Apps, agents, tools, systems — built for my business, shared in public. Every decision, every detour, everything on the table. Come see how it's actually done.
See the buildsVideos coming soon — posts and series below
Real builds. Real decisions.
Nothing left out.
This isn't polished tutorials or highlight reels. It's the actual process — what I'm building, why I chose this approach, what broke, and what I'd do differently.
The apps
Full builds, start to finish
- kimdoyal.com — rebuilt with AI, live
- The Hub — my 33-agent AI operating system
- SPARK Lab — multi-tenant tools membership
- StackRewards — Substack giveaway tool
The tools
Individual agents & tools
- YouTube Research Agent
- Content Strategy Auditor
- AEO/GEO Audit tool
- AI Visibility Checker
The process
How I actually think and work
- Why I use Claude Visualizer to plan builds
- Vibe coding without a developer background
- How I decide what to build vs. buy
- The mistakes — not just the wins
The series
Ongoing & coming next
- Inside The Hub — agent by agent
- Claude Visualizer deep dive (YouTube)
- Building the Creative Apothecary
- Community marketplace — from scratch
The Builds So Far
Everything published, in one place.
How Claude Visualizer Changed the Way I Plan, Build, and Think
The most underrated Claude feature — and how I use it to plan real apps
Inside My 33-Agent AI Operating System
What each agent does, why I built it, and what the whole system looks like
I Built a YouTube Research Agent
The full build — what it does, how I built it, what I'd change
I Rebuilt My SaaS in a Weekend
What broke, what I learned, and why I'd do it again
I Stopped Using Other People's Systems
Why I build bespoke and what that actually means in practice
Claude Visualizer: The Underrated Feature That Changed How I Build
YouTube — first video in the Watch Me Build series
What I Actually Spent Building My Website with AI
Real hours. Real cost. Real mistakes. The post that doesn't exist anywhere else.
Videos are coming.
The YouTube channel is getting a proper Watch Me Build series — longer form, real demos, nothing cut for polish. Subscribe so you don't miss the first one.
Subscribe on YouTube →
Because nobody was showing the real process.
I'm not a developer. I don't have a CS degree. I'm a 55-year-old Gen X entrepreneur who's been building online since 2008 — and I started building real AI tools and apps because I needed them and couldn't find anyone showing how it actually gets done.
So I'm showing it. The decisions, the dead ends, the “wait, why did I do it that way” moments. All of it. Because that's the content that actually helps.
Read my full story →