I believe in choosing yourself.
I'm Kim Doyal, and for over 18 years, I've been helping creators build businesses that are as unique as they are.
18+
Years Experience
10k+
Creators Guided
“AI is a creative partner, not a replacement.”
— Kim Doyal
In 2003, my world imploded when I was widowed with two small kids. Everything I thought I knew about life, security, and the future disappeared overnight. But from that devastation came an unshakable determination to build something on my own terms.
By 2008, I was determined to build an online business that let me be home with my kids. I fell in love with WordPress, became “The WordPress Chick,” and spent a decade helping people build websites. I co-created a content planner that sold nearly half a million dollars.
But here's the thing—none of that was ever really what I wanted to do. It was what I was good at. What I actually cared about was helping people find their voice, tell their story, and build something that felt like them.
From marketing artist to AI strategist—here's how I got here.
The Marketing Artist Era
I spent a decade mastering the art of storytelling and relationship marketing. I learned that the best businesses aren't built on 'hacks,' but on deep, human connection.
When Success Wasn't Enough
After reaching major financial milestones, I realized that 'scaling' often meant losing the soul of the business. I decided to strip everything back and focus on what truly matters: creativity and impact.
Embracing the AI Spark
AI isn't a threat to creativity—it's an amplifier. I now help creators use these tools to reclaim their time, double their output, and keep their authentic voice front and center.
More than a methodology.
Human First
I've built tech for 17 years and the one thing I keep coming back to is this: the technology should serve the human, not the other way around. Every tool, every system, every workflow I create starts with a simple question — does this make your life better? If the answer is no, it doesn't matter how clever it is.
Radical Focus
There are hundreds of AI tools launching every week. Most of them are noise. I'm not interested in chasing every shiny object — I'm interested in mastering the handful of tools that actually move the needle for creators and business owners. Depth over breadth, every time.
Approachability
I can't stand tech gatekeeping. The 'you need to understand transformers and fine-tuning before you can use AI' crowd drives me crazy. You don't need a CS degree. You need someone who speaks human and can translate the tech into something you can actually use. That's what I do.
The Spark
There's a moment in every project where creativity meets intelligence and something clicks. That's The Spark. It's why I named this whole thing after it. I live for helping people find that moment — where AI stops feeling like a tool and starts feeling like a creative partner.
The fun stuff.
Let's find your path.
Whether you're just starting with AI or looking to automate your existing workflow—I've got you. Let's figure this out together.